FC27Investor

Analysis · 7 November 2026

GTA 6 and the FUT market: what big game launches did to prices

In short: As of 7 Nov 2026: last season there was no reliable link between big game launches and FUT prices. In 6 of the 10 best-selling launch weeks the market did worse than in a normal week, in 4 it did better. GTA 6 launches on 19 Nov 2026 and is expected to sell several times as much; whether that moves the market, only the prices will show.

Last season's ten best-selling games

New releases between the FC 26 launch (26 Sep 2025) and July 2026, ranked by the publisher's latest official sales figure. Next to it, the typical price of all FC 26 cards from 5,000 coins in the week before the launch, the launch week and the week after.

GameLaunchSoldWeek beforeLaunch weekWeek after
Meccha Chameleon10 Jun 202620.3m+2.0 %+13.3 %−6.9 %
Pokémon Legends: Z-A16 Oct 202512.3m−10.4 %−13.3 %+6.3 %
ARC Raiders30 Oct 202512.0m+6.3 %−6.6 %−13.3 %
Resident Evil Requiem27 Feb 20268.0m−5.9 %−1.4 %−16.8 %
Tomodachi Life: Living the Dream16 Apr 20268.0m−1.6 %−4.7 %+10.2 %
Battlefield 610 Oct 20257.0m−7.3 %−11.6 %−11.9 %
Crimson Desert19 Mar 20266.0m+1.1 %−7.4 %+13.2 %
Pokémon Pokopia5 Mar 20265.0m−3.3 %−17.4 %+1.1 %
Subnautica 214 May 20265.0m+5.6 %−0.6 %−0.8 %
RV There Yet?21 Oct 20254.5m−7.4 %−1.4 %−3.9 %

Compared with the three weeks before and after, the launch week did worse in 6 of 10 cases and better in 4. Black Ops 7 and Ghost of Yōtei are missing because their publishers gave no sales figure.

Why this is not a clear effect

The sharpest drops also came after Pokémon Pokopia and Tomodachi Life, calm Nintendo games that hardly pull players away from FUT. Many launch weeks also had a new FUT promo: Battlefield 6 launched on the same day as Ratings Reload, Crimson Desert one day before the next promo. And the FUT market falls from October to Black Friday anyway, launch or not.

Battlefield 6 in detail

Battlefield 6 is the game on the list most likely to share players with FUT. The 138 gold cards from 5,000 coins fell 20.8 % (median) in the week after the launch, 132 of them got cheaper. They did not recover: after a short bounce in late October they were lower four weeks later than ever before.

DayGold cards, median
9 Oct 2025, day before launch±0.0 %
16 Oct 2025, one week later−20.8 %
22 Oct 2025, the low−31.7 %
29 Oct 2025, bounce−20.4 %
6 Nov 2025, four weeks later−34.5 %

In the two weeks before the launch the whole market was already down 15.6 %: the season was falling anyway.

How big is the GTA 6 hype?

GTA V sold about 11.2 million copies on its first day in 2013 and more than 33 million by May 2014. Analysts expect 35 to 45 million for GTA 6 in its first year. Battlefield 6, last season's biggest comparable launch, reached 7 million in its first days. For GTA 6 this is a forecast, not a result.

GameSoldPeriod
Battlefield 67.0mfirst days
GTA V11.2mfirst day
GTA V33.0mby May 2014, 8 months
GTA 6, forecast35 to 45 millionfirst year

What this means for the coming weeks

The data does not point to a crash caused by GTA 6. The fear is real though: some creators already tell people to sell before 19 Nov. Whether that turns into a sell-off, the prices in the days before will show. GTA 6 lands in the phase where FUT falls every year, eight days before Black Friday (27 Nov). Last year the typical card was down 30.5 % from 14 to 29 Nov, and gold cards bought at the low were up 22.7 % after tax four days later.

When to sell, when to buy

The buy list gives you the buy limit and the sell day for every card, recalculated several times a day.

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Method

Daily console prices from our FC 26 price history, every card worth at least 5,000 coins at the start of the week, median per card. Week = day before the launch to seven days later; normal week = median of the three weeks before and after. Sales: the publisher's latest official figure, collected by Install Base.

Sources

By Andreas Ries, who runs FC27Investor and has traded FUT himself for years. · Figures last computed on · Legal notice